The top designer Tricia Guild tells Christopher Middleton how an inspired interior can sell your home.
It’s official. Never in British property history has it been harder to sell your house at the price that you’re asking.
According to the latest report from the National Institute of Economic and Social Research, property values are set to fall by 4.5 per cent this year, and 10.5 per cent in real terms by the end of 2015. This could be the longest period of falling house prices ever seen in this country.
Clearly then, over the coming months, it’s going to need a lot more than the waft of freshly brewed coffee and baking bread to persuade purchasers to part with their money. So what’s the average vendor to do, in order to persuade buyers to view their property not through cold, hard, logical lenses, but through rose-tinted glasses?
How, in short, can you get someone to fall in love with your house? Well, who better to ask than Tricia Guild, OBE? She started her company, Designers Guild, in a tiny shop on the King’s Road, London in 1970. Today, she runs a worldwide £ million-a-year business.
Tricia takes on large-scale redesign projects, working her makeover magic on everything from City penthouses to lakeside pavilions. And the secret of getting buyers hearts to beat a little faster, she says, is not to go for demureness and inoffensive colours, but to pull out the stops when it comes to expressing your personality.